A
newsletter article by
Steve Martinez
Where the Selling Process is working
The New Digital Highway is KING!
By Steve Martinez
Do you remember when coffee was only ten cents a cup and gasoline was only 35 cents a gallon? It wasn't that long ago. Those early prices reflect a time when the automobile was king of the asphalt highway. That was then, now we are witnessing the growth of the digital highway. Are you prepared for the change in your sales strategies?
Times have changed and coffee costs about $3.50 for a Grande at Starbucks as gasoline has climbed to over $3.00 a gallon. The Digital Highway is becoming the King of the road to profits and we must adapt to new sales strategies. Fortunately you can adopt digital sales strategies and safeguard profits while growing your business. The following sales strategies are designed to slash your sales expense in gasoline and improve sales growth.
Email Sales Strategies
Email must become part of your sales strategy. Although email marketing might not replace face to face selling in all markets, it is growing dynamically through people who purchase online. Using email to communicate your services and broaden you presence in the marketplace is easier to do than making a hundred telephone calls. You cannot ignore the growing group of buyers who make their purchasing decision over the internet. Email is a pro-active sales outreach for new and regular customers. You can begin by capturing prospect and customer email addresses and initiate a consistent sales and marketing program that reaches your target customer base.
Pod Casting Your Sales Message
You can reach thousands with the right sales and marketing message and never leave the office. With the growth of mp3 and iPod, there is a market for selling your services on these devices. There are several services that will teach you how to deliver your message for pennies per day. Virtually the same message you would want to tell one person can be delivered to thousands with Pod casting. Essentially, you will be duplicating yourself over and over again in your presentation of the same message.
Selling on the Digital Highway with Webinars
More and more businesses are using web meetings for virtual sales calls. If you aren’t virtual selling, why not? It takes minutes to establish a connection and you can show your prospect or customer virtually anything. I guess that’s why they refer to it as “Virtual”. You won’t have to spend a dime on gas and you will impress your prospect or customer. When you can show someone how to solve a problem or walk them through a solution on their computer screen in real time, they appreciate your services. The need to be in their office isn't as important as it once was. The bottom line is that your customers want you to help them solve their problems. Virtual selling can make this happen.
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