A
newsletter article by
Steve Martinez
Where the Selling Process is working
Dad, I'm a Super Hero - I'm in Sales!
By: Steve Martinez
Dad, you raised me to have integrity, be honest and help people. You raised four boys, a Marine, fireman and truck driver. I’m the one you wanted to become a doctor or lawyer. Well, I reached higher to become a salesperson and I know you are proud.
Although this is more like a letter than it is an article it reflects the unspoken pride of every professional salesperson. I am proud to be called a salesperson who adopts the high standards and ethics required to be a success in this business. I am further pleased that my daughter has become a student of sales and adopts the high standard in selling ethics.
Why is it that parents never raise their children to become salespeople? You won’t find costumes for a salesperson on Halloween. What you will find is other super hero outfits for cowboys, firemen, military, police, doctors and nurses. Perhaps it is because most parents don’t understand the high calling of becoming a problem solving salesperson.
Sales - the Admirable Profession
If salespeople stopped selling, the economy would come to a complete stop and disaster across the world would occur. You can’t say that about most other professions. Sales professionals who adopt high standards always rise to the top of their game. The true sales professional works with clients to identify problems that can be corrected with a product or service. Sales people are not order takers and most of them don’t work in a retail environment. Salespeople are better listeners than they are talkers because they care about how and where they will help their clients.
A professional salesperson seeks first to understand problems before they provide a solution. The professional won’t close on a deal unless they know it is the right solution and in the best interest of the client. The sale professional follows a sales process that consistently insures they will make the right recommendation. Salespeople are rewarded for their service and are the reason salespeople are consistently the highest paid in a company.
If you are in sales, I hope you adopt the high standards of this profession and practice your craft with high ethics and integrity. Make your parents proud and don’t be afraid to raise outstanding salespeople.
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