
Real Life Challenges of "Deal or No
Deal" in Sales
By: Steve Martinez
The popular television program, “Deal or No Deal” probably frustrates
you like it does me. What is wrong with those people on the program?
Take the DEAL! These are the words I shout from my home. It’s also the
words I secretly shout in my head to clients when I’m selling to them.
It would be great if life were that clear in sales. Salespeople are
better off with clear answers from prospects and customers. When
salespeople don’t get a definitive answer, they pin their hopes on
wishes and dreams. These hopes and dreams are later listed on prospect
sheets that never become deals. We should be saying, deal or no deal to
our prospects and eliminate the half truths.
When a prospect doesn’t say YES, the sales time table extends. This
time extension creates a real challenge for the salesperson. Each time
the deal is extended, the chance of getting the deal is reduced. If the
salesperson doesn’t have a follow-up system, they will lose track of the
opportunity and it will fade away.
Motivating Buyers To Make Deals
What is often odd about the decision process is that buyers are just
as motivated as salespeople to make a decision of deal or no deal.
Ironically, the buyer is often looking to the salesperson for assistance
in making a decision. Unfortunately, many salespeople don’t get this
truth. If a salesperson decides not to extend the opportunity and forces
the question of deal or no deal, they often get the deal.
Everybody wins when a decision is made by the buyer. If the buyer
accepts the deal, you don’t get stuck in limbo. If the buyer says “No
Deal”, the salesperson has two choices. One option is to move on to the
next deal and don’t look back. The other option is to put the buyer in a
“Not Now” mode and remain in contact with them until the buyer is ready.
In each case everyone is better off and time is not wasted by not making
a decision.
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Steve Martinez
President
Selling Magic, LLC
Toll free (877) 762-4423
Local call (951) 277-0080
www.sellingmagic.com
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