A
newsletter article by
Steve Martinez
Where the Selling Process is working
Why an Analog Notebook Improves Sales Success
By: Steve Martinez
Do you search through piles and files on your desk looking for prospect and customer information? If you do, you need a simple system to eliminate this wasted time. Some salespeople have tried using digital technology to improve this sales nightmare. I was one of them and finally gave up, reverting back to the tried and true analog method of a pocket spiral notebook.
New technology including the computers and cell phones doesn’t always work faster or better than a simple analog system. Many salespeople are simply not able to take advantage of digital and wireless technology everywhere. Fortunately, there is one analog sales tool we should never be without. The old fashioned pocket spiral notebook always works and should be within reach of a sales person.
One
Location for Notes
Salespeople can simplify note taking and record keeping with a pen and spiral notebook. The spiral notebook has the advantage of instant access, zero warm up time, always on and easy to operate. I prefer the spiral notebook because it can fit inside a small purse or jacket pocket.
Having one location for all your notes makes selling easier. You can always find important information and details of any conversation. Skipping through your notes becomes faster when you adopt this simple one location method. As you finish each notebook, you can date it and file it. After I transfer my notes from the notebook to my computer, I cross out the notes and keep the page intact. If you never tear out a page, you will have a nice record for filing later.
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