A
newsletter article by
Steve Martinez
Where the Selling Process is working
Confessions of a Serial Salesperson
By: Steve Martinez
When the Judge was presented with the business development evidence, Taylor Success confessed and was clearly identified as the responsible individual for sales growth. Taylor Success was easily tracked down when we followed the trail of consistent sales contacts. It was clear that Taylor Success was following a sales action plan and responsible for the highest serial sales in history.
The Pattern of Serial Selling
When we asked satisfied clients about their experience with Taylor Success, the alleged sales person, they identified the solution selling path of success as the primary reason for doing business. Many of the clients were actively pursued even when they weren’t ready to purchase. This evidence substantiated the long term sales plan Taylor Success executed over months of contacts with potential clients.
Top of Mind Sales Strategy
The best practices of this serial seller maintained top of mind awareness in the psyche of potential clients. This sales drip system was balanced and consistent making it easy for potential clients to remember Taylor Success. When the time came for clients to purchase, they felt compelled to purchase from this serial salesperson.
Based on the fictitious scenario presented here, would you be convicted in a court of sales as a serial salesperson? A serial salesperson has these key traits.
• Follows a consistent, documented sales plan.
• Has a written sales process to capture sales.
• Uses a sales follow-up system that keeps track of client
opportunities.
• Evidence of sales activity is documented and traceable.
|
Schedule your
strategic sales planning session today!
Start increasing your sales today, contact us at
(877) 762-4423 or (951) 277-0080 or by email
sales@sellingmagic.com
Selling Magic, LLC © 2007 | Home | FAQs | Contact | Site Map